3Points
Three dots say a sentence isn’t finished — the story goes on.
Industrial Tape Manufacturing
the challenge
In industrial manufacturing, brands often stay in the shadow of the product. Our goal for 3Points was to build a warm, confident identity that stays memorable in a technical sector.
our approach
Our point of inspiration was in the brand’s name: three dots. Placed in the “O” of the logo, the three dots became both a signature that visualises the name directly and an attitude that says “there’s more”.
Positioning energetic, trustworthy shades of orange as the main colour gave the brand a stance that stands apart from the sector’s grey, cold language. The system was built to work with the same clarity at every touchpoint — from business cards to packaging, from digital to field communication.
Not a tape manufacturer, but a brand that lives up to its name.
