Code RH
Plus and minus in a blood type; a shared code for healthcare professionals.
Medical Apparel / Scrubs
the challenge
For Türkiye’s innovative scrubs brand, the first need was a name: short, memorable, international and native to the language of healthcare.
our approach
We derived the name from a metaphor present in every healthcare professional’s daily life: the Rh factor in blood types — the + and −. Code RH turns a code everyone in a hospital recognises into the shared identity of people who do their work with passion.
We built the identity with simple, modern and trustworthy typography, sharpening the brand’s functional claim with the “functional scrubs” line, and then carried the brand experience into digital with the website.
Not a clothing brand, but a professional identity.
