Code RH
A name drawn from the blood group system; an identity for healthcare professionals.
When we first heard the idea of creating a scrubs brand for healthcare professionals, we were more than a little excited. On the journey from naming to corporate identity and the website, we wanted the brand not only to look good but to build a character of its own. mentorXL found the name, then designed the logo, the corporate identity and guidelines, the packaging language and the website.
We found the name in the code of life.
As always, we started with the strongest signs. We were looking for a name that was memorable and strong, able to create a language of its own, one we could grow together with.
We found our inspiration in the blood group system, one of the most fundamental building blocks of life. The Rh factor, a reference every healthcare professional knows, stands for continuity, life, rhythm and professionalism. It became the brand’s starting point, and codeRH was born.
- 01Continuity
A code that never stops working
- 02Rhythm
The pace of a shift, the pace of a life
- 03Professionalism
A language the profession already speaks
A calm identity, for people whose days are anything but.
The logo sets the name in one confident, modern line, with “code” and “RH” distinguished only by weight, and “functional scrubs” beneath it to say plainly what the brand does.
We paired a deep petrol, as composed as an operating theatre, with a burgundy that recalls the blood group at the heart of the name. Together with the typography, these colours form corporate guidelines that keep the brand consistent wherever it appears.
- 01Logo
A modern wordmark, “functional scrubs” beneath
- 02System
Palette, typography and rules of use
- 03Guidelines
Consistency across every application
The calm of the clinic, the pulse of the blood.
Petrol leads the identity, burgundy gives it a pulse, and a clean, cool white gives both room to breathe. Select a tone to see the brand on its ground.
Poppins
One half of the identity’s typographic pair: geometric, clear and easy to read at any size. In the system it works alongside Gilroy. Type below, change the size or explore the character set.
Turkish-specific characters
The same character on every page.
Applications from the corporate guidelines we developed for codeRH.
A brand you meet long before you put it on.
A scrub reaches its owner through a chain of small moments. We designed a packaging language for all of them: the shipping box, the gift box, labels and woven tags, along with the small things healthcare professionals carry through the day, such as caps, wristbands, plasters and wet wipes.
Each piece is modest on its own. Together, they make codeRH recognisable before a single button is fastened.
- 01Delivery
Shipping box and gift packaging
- 02Product
Hang tags and woven labels
- 03Everyday
Cap, wristband, plaster and wet wipes
From the box to the pocket.
Every touchpoint between the order and the shift.
A store that moves from shift to street.
We designed the website to carry the brand’s idea: modern workwear that moves seamlessly between professional life and everyday life. Generous imagery and a calm layout let the collection speak, while women’s and men’s lines, fabric technology and the blog each find a clear place.
The CodeRH Community gives healthcare professionals an area of their own for their stories and inspiration, a reminder that the brand is more than a label.
Without missing a beat.
A website designed for the rhythm of healthcare professionals: discovery, product detail and community, on every screen.
- Website design
- Women’s & men’s lines
- Product pages
- Fabric technology
- CodeRH Community
- Blog
Finally, the code on the chest.
An identity for clothing proves itself when it is worn. On the fabric, the mark becomes a small piece of embroidery, the burgundy of the palette returning on the chest, close to the heart, and the name a code that colleagues recognise from across the corridor.
Not a clothing brand, but a professional identity: from shift to street, without missing a beat.
One identity, in every colour.
A selection from the visuals that carry the brand on its website.
The rhythm of the brand, in motion.
Short films from the world of codeRH. Tap to turn on the sound.
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StanceFrom shift to street
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DetailThe code on the chest
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GestureA closer listen
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TogetherOne code, one community
“Not a clothing brand, but a professional identity.”
