7camicie
Roman shirt-making, with the same elegance on every screen.
7camicie is a Roman brand rooted in the Italian shirt-making tradition. We renewed its multilingual e-commerce site, shot its e-commerce and lifestyle imagery, and ran its social media and advertising during the launch of the new era.
A Roman shirt brand, opening a new chapter online.
7camicie was entering a new era: a renewed collection, a renewed store and a single brand feeling for customers across Europe.
We planned the launch as one system. The website, the photography, the social media and the advertising were built to tell the same quiet Italian elegance.
- 01Website
Multilingual Shopify store renewal
- 02Production
E-commerce and lifestyle shoots
- 03Communication
Social media and advertising management
Five languages, one Italian store.
We renewed 7camicie’s Shopify store: a clean, editorial interface that keeps the product at the centre, collection pages built around shirt families, and the same experience in English, Italian, French, German and Spanish.
- Shopify renewal
- EN · IT · FR · DE · ES
- Collection structure
- Product pages
- Mobile first
- Editorial home page
Every shirt, in the same light.
An Italian shirt sells on its details: the fabric, the collar, the contrast lining under the cuff. We shot the collection so that every product page and every post would carry the same calm light and the same attention to detail.
On the lifestyle side, we placed the shirts into scenes, from a raw industrial hall to the bright studio, giving the brand an image beyond the product.
From the studio to the street.
A selection from the e-commerce and lifestyle shoots we produced for the new collection.
We walked alongside a brand with style.
We managed 7camicie’s social media in a language that brings the brand’s quiet elegance together with today’s design trends. Every post was composed like a shop window: the texture of the fabric, the rhythm of the outfit and the brand’s Italian stance, told with one aesthetic.
From collection launches to style guides and the announcement of the renewed website, every piece of communication became part of a single visual identity.
Quiet elegance, in every post.
Collection launches, product details, style guides and website announcements: a selection from the posts we produced for 7camicie.
- Content planning
- Post & story design
- Style guides
- Launch communication
Campaigns with the same elegance as the brand.
We built 7camicie’s advertising campaigns with the same care as its visual language. We turned the shoots into refined ad creatives, brought each collection in front of the right audience and carried the communication straight to the renewed store.
- 01Creative
Shoots reimagined for every ad format
- 02Campaigns
Collection launches and seasonal communication
- 03Store
Every campaign leading to the multilingual website
“The same feeling in every language; the same Rome on every screen.”
