Sinpaş Kızılbük
Marmaris’ thermal resort, told from its first foundation stone to today.
Sinpaş Kızılbük brings thermal wellness, the Aegean and the art of the family holiday together in Marmaris, under a new-generation timeshare model. We began shaping its voice while the resort was still rising: social media, advertising, the brand film and its video series were all conceived and produced by mentorXL. Since the doors opened in December 2025, we have continued to steer its communication in its entirety.
Building a brand before the project was complete.
Kızılbük’s story began long before its first guest arrived. While the structure was still taking shape, we built a language around thermal water, Aegean light and the promise of an unhurried life, and turned it into a continuous stream of content and campaigns.
By the time the resort opened in December 2025, the brand already had a voice, an audience and a visual world unmistakably its own. Today, that same system carries a living resort.
- 01Pre-opening
Social media and launch communication as the resort took shape
- 02Sales
Campaigns supporting timeshare sales
- 03December 2025
The opening, the brand film and a new chapter
- 04Today
Social media, advertising and production, end to end
From first light, to the last.
One day at Kızılbük, distilled into a single cinematic narrative: architecture, thermal rituals, the Aegean and the quiet luxury of time spent together. From script and direction to cinematography, edit and grade, the film was crafted entirely by mentorXL.
A resort, in the words of the people who know it best.
The most convincing argument for a place is the people behind it. Alongside the brand film, we produced a documentary-style series in which the Kızılbük team speaks directly to future owners, with the same light, pace and restraint as the film.
Hear Kızılbük from us.
A first-person account of the resort, its rhythm and its promise, from the team that brings it to life every day.
An editorial calendar written by the seasons.
We have curated Kızılbük’s social media since the pre-opening days: first the resort taking shape, then its opening, and now the everyday life of a destination that lives all year round. The colours of each season, the thermal ritual, shared family moments and the flavours of Marmaris.
Each post is composed with the calm of the film and the warmth of a holiday, so that the feed reads less like an advertisement and more like an invitation.
Four seasons, one invitation.
Seasonal stories, family moments, the thermal ritual and the flavours of Marmaris: a curated selection from the Kızılbük feed.
- Content strategy
- Reels & video
- Seasonal storytelling
- Community management
Short films, made for the scroll.
Vertical stories shot and edited for Instagram: a November day at the resort, the comfort of the suites and a family table set once again. Tap the sound icon to listen.
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SeasonalSummer, still, in November
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SuitesYour place, the same time every year
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FamilyAround the same table, once again
Campaigns that turn a holiday into an investment.
From the pre-opening period through every season since, we have run the campaigns behind Kızılbük’s timeshare sales. The film, the series and the shoots are reimagined for every format and every moment of the year, then placed in front of the audiences most likely to make Kızılbük their own.
The campaign never pauses: each season opens a new story, and each story leads back to Marmaris.
- 01Creative
The film and shoots, reimagined for every format
- 02Campaigns
Seasonal and period-based sales communication
- 03Performance
Digital campaigns planned and refined continuously
“A story that began with the foundations, now retold every single day.”
