THEMOB Global
The craftsmanship behind projects around the world.
sector
Interior Fit-out & Manufacturing
what we did
the challenge
THEMOB is a company delivering fit-out projects on a global scale. The craftsmanship lies in the field, in the factory and in the team — but the brand had no face to tell the world about it.
our approach
In the identity, we visualised the idea of a frame, a structure, a project with an “O” enclosed in square brackets. This signature carries the brand’s engineering and manufacturing strength in a simple language.
We shot the promotional film directly in the factory: capturing the moments materials are worked, the craftsman’s hand and the rhythm of production, we showed the brand’s strongest proof — the work itself.
the result
A brand that shows instead of telling.
