THEMOB Global
Craftsmanship, out of the brackets.
THEMOB has been producing for 26 years: restaurants, hotels, stores and airports, all built from a factory in Istanbul. We designed its corporate identity, shot its film on the factory floor and adapted it for new markets, and made the catalogue that gathers its projects in one volume. Today we run its social media and advertising, so that work done behind closed doors gets seen around the world.
- 13,000 square metres in Istanbul.
- Marble, wood and metal under one roof.
- 26 years of craftsmanship.
Every project begins with a frame.
In the logo, the O became a pair of square brackets: the frame every project is born in, with its measure, its limits and its idea. The bracket then left the logo and travelled everywhere: around sentences, across patterns, onto uniforms and tool belts.
- 01Letter
An O made of brackets
- 02Colour
Green and black
- 03Pattern
The bracket, repeated
One green, one black.
Sawdust, marble, steel and lacquer are colourful enough. The identity holds back and uses two colours.
From the desk to the site.
The identity works where the work happens.
THEMOB
- The projects outgrew the map.
- The same bracket, a wider world.
- THEMOB Global.
One factory, projects on every map.
Planned, produced and packed in Istanbul, then shipped and installed on site. Choose a country.
One film, two languages.
We shot it on the factory floor: the sparks, the sawdust, the craftsman’s hand. Then we adapted it for the world. Press play and switch the language; the film carries on from the same moment.
98 pages. Turn them yourself.
From restaurants to an airport, the projects gathered in one volume. Drag a page, tap to turn, or jump to a chapter.
A factory worth following.
We run the account and the campaigns today. A finished space is only half the story, so the feed also shows the workshop floor, the installation day and the detail nobody else would notice.
- 01Projects
From the space to the detail
- 02Production
From the workshop to the site
- 03Advertising
By sector and by country
Every post, a project.
Clean typography, real spaces and the bracket keep the feed recognisable at a glance.
Craft, in motion.
Short films from the workshop and from finished spaces. Tap to turn on the sound.
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WorkshopIdeas at work
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ProductionForm
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ProjectA little colour
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ProjectRich in detail
One campaign, four doors.
A separate ending for hotels and for restaurants. For Saudi Arabia, a separate cut in English and in Arabic. The same strength, in the language of whoever is watching.
“A brand that shows instead of telling.”
