media planning
A good plan turns budget into rhythm.
We turn strategy into a concrete, week-by-week media plan: which channels, which formats, which messages, at what weight and when. Every phase of the plan connects to the creative system and the customer journey.
the problem
Without a plan, even the best campaign arrives at the wrong time.
Campaigns lose impact when media and creative are planned separately, when flighting ignores seasonality, or when there is no room to learn. We plan media as a rhythm — build-up, peak, sustain — with clear KPIs per phase and a feedback loop that keeps the plan alive.
our approach
Brief
Align on goals, audiences, budget, timing and the creative idea.
Channel mix
Select channels and formats that fit each stage of the journey.
Flighting
Plan weights, timing and frequency across the campaign calendar.
Plan & track
Deliver the plan with clear KPIs and track it against reality.
what we deliver
-
01
Media plan
Channels, formats, budgets and timing in one document.
-
02
Flighting calendar
Week-by-week weights and campaign phases.
-
03
Reach & frequency estimates
Expected coverage and contacts per audience.
-
04
Creative–media matrix
Which message runs where, and in which format.
-
05
Phase KPIs
Targets for build-up, peak and sustain periods.
-
06
Post-campaign analysis
What was delivered versus plan, and what we learned.
start a project
Planning your next campaign? Share your goals and timing and we’ll draft your media plan.