Magniflex
Italian sleep culture since 1962, now online with the same comfort.
Founded in Prato in 1962, Magniflex is a heritage Italian brand known for its mattresses in more than 90 countries. Working with its distributor in Türkiye, we took the brand’s digital presence from A to Z: a premium e-commerce website, everyday social media and the advertising that brings the two together.
Not an online catalogue: a digital showroom for Italian sleep.
A premium mattress is rarely bought on impulse. People want to understand the technology, feel the comfort and trust the brand before they decide. So we rebuilt the website from the ground up around one question: how do you make a mattress feel premium through a screen?
We organised the wide product range with a simple information architecture, created a content structure that makes technology and comfort easy to understand, and designed an experience that guides users quickly to the right product.
Since 1962, Italian sleep expertise, on screen.
From the campaign film on the homepage to the sleep test, sleep technologies, the Made in Italy story, hotel references and the sleep guide, every section of magniflexturkiye.com speaks the same calm, premium language.
- Shopify e-commerce
- Hero campaign film
- Personal sleep test
- Brand-specific badges & content
- Instalment options
- Sleep guide blog
From the first question to the cart, every step is designed.
We did not design pages, we designed a journey: discovering your sleep profile, comparing models, understanding what is inside a mattress and feeling safe at checkout. Click through the steps below.
A premium mattress, explained in five steps.
Desktop and mobile were designed together: every step works with the same clarity on both screens.
A premium voice that does not raise its tone.
On social media we found a brand language: soft light, Italian scenery, product technology told with calm confidence. Every post carries the same idea as the website: sleep is life’s greatest pleasure.
Every post, a quiet luxury.
We plan, design and produce Magniflex Türkiye’s social media: from product stories and technology explainers to reels with experts and athletes.
- Content strategy
- Premium visual language
- Reels & video
- Social media advertising
The same premium voice, in front of the right people.
We run Magniflex Türkiye’s social media advertising together with the content, so ads never break the brand’s tone. Each stage of the funnel has its own role and leads to the website we built.
- 01Awareness
Video and reels that introduce Italian sleep culture and the brand’s technologies.
- 02Consideration
Product carousels and technology stories that move people from interest to comparison.
- 03Conversion
Campaigns that bring people back to the right product page on magniflexturkiye.com.
- 04One language
Ads, posts and the website share the same visual and verbal identity.
“Italian craftsmanship, with comfort you can feel on screen too.”
