Magniflex
Italian sleep culture since 1962 — now online, with the same comfort.
Home & Living / Premium Mattresses
the challenge
Founded in Prato in 1962, Magniflex is a heritage Italian brand known for its mattresses in more than 90 countries. The digital face of such a legacy had to communicate both a wide product range and a premium sleep experience with equal clarity.
our approach
In a comprehensive project we rebuilt the website from the ground up: we organised the wide product range with a simple information architecture, created a content structure that makes technology and comfort easy to understand, and designed an experience that guides users quickly to the right product.
By taking over social media management, we turn this premium language into communication that lives every day.
Italian craftsmanship, with comfort you can feel on screen too.
