Faras Tisania

A Mediterranean of your own, told from A to Z.

Faras Tisania is a family-focused private resort set in one of the most beautiful bays of the Mediterranean, built on privacy and a refined way of life. mentorXL renewed the brand from its foundations: the identity, the design language and every touchpoint inside the resort, the key message, the AI-generated lifestyle imagery, the catalogue and the advertising campaigns, together with the brand’s social media and advertising management.

Sector
Hospitality / Private Family Resort
Region
Tisan, Mersin
Scope
Brand renewal & identity
Key message & AI imagery
Catalogue & print
Social media & advertising
01StrategyBrand renewal

We kept the mark, and changed what it promises.

Faras Tisania already had a recognisable logo. Rather than replace it, we gave it a new position: three words, Private Family Resort, set beneath the name to speak directly to the premium audience the brand was built for.

From there we built a complete corporate language: a colour palette drawn from the Mediterranean, a typographic system, patterns and icons, and the documents, signage and uniforms that carry the brand through every day at the resort.

  • 01Identity

    Logo positioning and Private Family Resort

  • 02System

    Palette, typography, pattern and icon set

  • 03Resort

    Print, signage, amenities and uniforms

colour palette

The golden energy of the sun, the clarity of turquoise water.

Deep Teal and Golden lead the identity; the blues of the islands and the marina, with Sand and Shell, complete it. Select a tone to see the brand on its ground.

#034844
typeface · try it

Cormorant Garamond

The primary typeface of the identity: classical proportions with a contemporary calm, paired in the system with Sweet Sans Pro, Neue Helvena Condensed and Pinyon Script. Type below, change the size or explore the character set.

Turkish-specific characters

02StoryKey message & applications

“A Mediterranean of your own.”

We captured the spirit of the brand in a single line. “A Mediterranean of your own” turns a holiday into ownership, a season into a ritual and a resort into a memory that families pass on. Every message, campaign and visual now grows from it.

The line comes to life across the resort: on stationery and signage, on slippers, amenities and beach bags, on the badges and uniforms of the team. Each piece was designed to feel like part of one quiet, recognisable world.

brand guidelines

One world,
every touchpoint.

Applications from the corporate identity guide we developed for Faras Tisania.

Outdoor · Billboard
Digital · Screens and devices
Pattern · Reception wall
Pattern · Tote bag
Print · Business cards
Print · Notebook
Operations · Staff badges
Operations · Door hanger
Signage · Wellness & Spa
Room · Slippers
Beach · Umbrella
Guest · Wristband
03StoryStaff & operational identity

The brand, worn by the people who bring it to life.

Guests meet a brand first through its people. We designed an operational dress concept for every team at the resort, from reception and private service to wellness, housekeeping, security, gardens and grounds. Each uniform is cut from the corporate palette: Navy, Sand and Deep Teal for the front of house, softer whites for wellness, practical tones for the teams behind the scenes.

The result is a single, recognisable presence across the resort, where every department is distinct yet clearly part of the same Mediterranean world.

operational dress concept

Every team, one wardrobe.

Uniforms for each department, cut from the corporate palette.

Reception · Navy
Reception · Sand
Reception · Deep Teal
Private service · Navy
Private service · Deep Teal
Wellness & Spa · Marine
Wellness & Spa · Shell
Housekeeping · Navy
Housekeeping · Deep Teal
Security · Navy
Gardens · Deep Teal & Sand
Grounds · Navy
icon language · design system

An icon set drawn for the brand.

Part of the corporate design language: a hand-drawn line icon set in Golden, created for the resort’s services, from the Kids Club to the title deed. It appears on signage, in-room documents, the catalogue and the campaign insert.

  • Kids Club
  • Concierge
  • Pool
  • Room
  • Restaurant
  • Spa
  • Transfer
  • Reservation
  • Title deed
  • Annual stay
social media icons

The profile’s own highlights.

A separate, lighter icon family designed for Instagram highlights: flowing gold lines that echo the logo’s wave, from the saplings planted on site to the historic bay.

  • Our saplings
  • Timeshare suite
  • Rhythm
  • Sea
  • Historic bay
  • Location
  • About
04StoryAI-generated lifestyle imagery

Showing a life that had not yet been photographed.

When Faras Tisania joined mentorXL, the resort had no lifestyle imagery of its own: there were no photographs yet of families on its beaches, at its tables or on its terraces. Rather than wait, we used AI image generation to bring every space to life.

Directed like a photo shoot, each image was built around the real setting of Tisan: its island, its bays, its marina and its architecture. The result is a coherent visual library that shows the life the brand promises, across every area of the resort, and it now carries the catalogue, the campaigns and social media.

  • 01Direction

    Each image directed like a photo shoot

  • 02Place

    Built on the real island, bays and marina

  • 03Library

    One visual language for every channel

AI imagery

Every space, brought to life.

A selection from the lifestyle imagery we generated with AI for the resort.

Beach · White sand, a family
Marina · Lunch by the yachts
Garden · A quiet morning
View · Sailing past the islands
Terrace · Coffee at sunset
Balcony · Pointing at the sea
Marina · A table on deck
Garden · First steps
Terrace · Setting the cups
Bay · Two generations
Home · The family table
05StructureThe 2026 catalogue

A catalogue that reads like a holiday.

For sales and introductions we designed the 2026 catalogue: an editorial journey from the bay to the residences, the facilities and the location, written in the brand’s calm voice and laid out with the new identity. Turn the pages below.

catalogue

Turn the pages.

Click the pages or use the arrows to browse the 2026 catalogue.

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Cover
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Page 6
  • Page 7
  • Page 8
  • Page 9
  • Page 10
  • Page 11
  • Page 12
  • Page 13
  • Page 14
  • Page 15
  • Page 16
  • Page 17
  • Page 18
  • Page 19
  • Page 20
  • Page 21
  • Page 22
  • Page 23
  • Page 24
  • Page 25
  • Page 26
  • Page 27
  • Page 28
  • Page 29
  • Page 30
  • Page 31
  • Page 32
06SalesAdvertising campaigns

“Mother, take a
holiday too.”

We plan and run Faras Tisania’s advertising campaigns. One example: “Mother, take a holiday too” speaks to the person who usually plans everyone else’s holiday, built around the resort’s women-only bay and Kids Club.

The ad creatives went live alongside a coordinated series of social media posts, and we designed a campaign insert to share with everyone who showed interest in the resort, so a single idea reached people in every format.

  • 01Advertising

    Campaign creatives for paid media

  • 02Social

    Simultaneous posts and a carousel story

  • 03Print

    A campaign insert for prospective guests

ad creatives

One question, five frames.

The campaign’s ad set: a single emotional question carried across five creatives, from the hook to the women-only bay.

farastisania
farastisaniaMother, take a holiday too. A bay reserved for you at Faras Tisania.
campaign insert

A brochure, in your hands.

The tri-fold insert prepared for everyone who showed interest in the resort. Turn it over to read the inside.

social campaign

Happy mother, happy family.

The carousel that followed the ads on social media: six frames that tell the same story at the pace of the feed. Swipe through it.

farastisania
farastisaniaWhile the children play, you breathe. A Mediterranean of your own.
07SalesSocial media & advertising management

A feed that feels like the resort itself.

We manage Faras Tisania’s social media and advertising day to day. The feed follows the identity to the letter: the palette, the typography, the icon language and the calm voice of “a Mediterranean of your own”, so every post, story and ad feels like a moment at the resort.

social media

A Mediterranean, in every post.

Suites, bays, quiet mornings and family moments: a curated selection from the Faras Tisania feed.

  • Content strategy
  • Editorial design
  • Reels & video
  • Performance advertising
Akdeniz'de yeni bir yaşam
Akdeniz'de yeni bir yaşam
Denizde yavaş bir gün
Denizde yavaş bir gün
Tisan'da bir yer
Tisan'da bir yer
Size uygun süit hangisi?
Size uygun süit hangisi?
Size ait bir dünya
Size ait bir dünya
Kapıdan girdiğiniz an
Kapıdan girdiğiniz an
Sekiz soruda Tisania
Sekiz soruda Tisania
Hangi plaj?
Hangi plaj?
Size ait bir Akdeniz
Size ait bir Akdeniz
the result

“Not a place you visit, but a Mediterranean of your own, passed from one generation to the next.”

let’s give your brand a world of its own.

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