Tisania
In a bay in Mersin, a new life made for families.
sector
Real Estate / Timeshare & Resort
what we did
the challenge
Faras Tisania is a timeshare project offering a new villa-style life in Mersin. The campaign’s task was to make this new idea of living quickly understood and desired.
our approach
We managed the campaign from start to finish. We wrote the slogan that sums up the project in one sentence, and designed all advertising around turquoise bays, nature and family-centred living — building a communication system where the same message repeats with the same clarity in every medium.
the result
A campaign that turned a project into a promise of life.
