Faras Tisania
A Mediterranean of your own, told from A to Z.
Faras Tisania is a family-focused private resort set in one of the most beautiful bays of the Mediterranean, built on privacy and a refined way of life. mentorXL renewed the brand from its foundations: the identity, the design language and every touchpoint inside the resort, the key message, the AI-generated lifestyle imagery, the catalogue and the advertising campaigns, together with the brand’s social media and advertising management.
We kept the mark, and changed what it promises.
Faras Tisania already had a recognisable logo. Rather than replace it, we gave it a new position: three words, Private Family Resort, set beneath the name to speak directly to the premium audience the brand was built for.
From there we built a complete corporate language: a colour palette drawn from the Mediterranean, a typographic system, patterns and icons, and the documents, signage and uniforms that carry the brand through every day at the resort.
- 01Identity
Logo positioning and Private Family Resort
- 02System
Palette, typography, pattern and icon set
- 03Resort
Print, signage, amenities and uniforms
The golden energy of the sun, the clarity of turquoise water.
Deep Teal and Golden lead the identity; the blues of the islands and the marina, with Sand and Shell, complete it. Select a tone to see the brand on its ground.

Cormorant Garamond
The primary typeface of the identity: classical proportions with a contemporary calm, paired in the system with Sweet Sans Pro, Neue Helvena Condensed and Pinyon Script. Type below, change the size or explore the character set.
Turkish-specific characters
“A Mediterranean of your own.”
We captured the spirit of the brand in a single line. “A Mediterranean of your own” turns a holiday into ownership, a season into a ritual and a resort into a memory that families pass on. Every message, campaign and visual now grows from it.
The line comes to life across the resort: on stationery and signage, on slippers, amenities and beach bags, on the badges and uniforms of the team. Each piece was designed to feel like part of one quiet, recognisable world.
One world,
every touchpoint.
Applications from the corporate identity guide we developed for Faras Tisania.
The brand, worn by the people who bring it to life.
Guests meet a brand first through its people. We designed an operational dress concept for every team at the resort, from reception and private service to wellness, housekeeping, security, gardens and grounds. Each uniform is cut from the corporate palette: Navy, Sand and Deep Teal for the front of house, softer whites for wellness, practical tones for the teams behind the scenes.
The result is a single, recognisable presence across the resort, where every department is distinct yet clearly part of the same Mediterranean world.
Every team, one wardrobe.
Uniforms for each department, cut from the corporate palette.
An icon set drawn for the brand.
Part of the corporate design language: a hand-drawn line icon set in Golden, created for the resort’s services, from the Kids Club to the title deed. It appears on signage, in-room documents, the catalogue and the campaign insert.
Kids Club
Concierge
Pool
Room
Restaurant
Spa
Transfer
Reservation
Title deed
Annual stay
The profile’s own highlights.
A separate, lighter icon family designed for Instagram highlights: flowing gold lines that echo the logo’s wave, from the saplings planted on site to the historic bay.
Our saplings
Timeshare suite
Rhythm
Sea
Historic bay
Location
About
Showing a life that had not yet been photographed.
When Faras Tisania joined mentorXL, the resort had no lifestyle imagery of its own: there were no photographs yet of families on its beaches, at its tables or on its terraces. Rather than wait, we used AI image generation to bring every space to life.
Directed like a photo shoot, each image was built around the real setting of Tisan: its island, its bays, its marina and its architecture. The result is a coherent visual library that shows the life the brand promises, across every area of the resort, and it now carries the catalogue, the campaigns and social media.
- 01Direction
Each image directed like a photo shoot
- 02Place
Built on the real island, bays and marina
- 03Library
One visual language for every channel
Every space, brought to life.
A selection from the lifestyle imagery we generated with AI for the resort.
A catalogue that reads like a holiday.
For sales and introductions we designed the 2026 catalogue: an editorial journey from the bay to the residences, the facilities and the location, written in the brand’s calm voice and laid out with the new identity. Turn the pages below.
Turn the pages.
Click the pages or use the arrows to browse the 2026 catalogue.
































“Mother, take a
holiday too.”
We plan and run Faras Tisania’s advertising campaigns. One example: “Mother, take a holiday too” speaks to the person who usually plans everyone else’s holiday, built around the resort’s women-only bay and Kids Club.
The ad creatives went live alongside a coordinated series of social media posts, and we designed a campaign insert to share with everyone who showed interest in the resort, so a single idea reached people in every format.
- 01Advertising
Campaign creatives for paid media
- 02Social
Simultaneous posts and a carousel story
- 03Print
A campaign insert for prospective guests
One question, five frames.
The campaign’s ad set: a single emotional question carried across five creatives, from the hook to the women-only bay.
farastisania
A brochure, in your hands.
The tri-fold insert prepared for everyone who showed interest in the resort. Turn it over to read the inside.
Happy mother, happy family.
The carousel that followed the ads on social media: six frames that tell the same story at the pace of the feed. Swipe through it.
farastisania
A feed that feels like the resort itself.
We manage Faras Tisania’s social media and advertising day to day. The feed follows the identity to the letter: the palette, the typography, the icon language and the calm voice of “a Mediterranean of your own”, so every post, story and ad feels like a moment at the resort.
A Mediterranean, in every post.
Suites, bays, quiet mornings and family moments: a curated selection from the Faras Tisania feed.
- Content strategy
- Editorial design
- Reels & video
- Performance advertising
“Not a place you visit, but a Mediterranean of your own, passed from one generation to the next.”





























































