Grand Yazıcı
All around the city, one address for your holiday.
sector
Tourism / Hotels & Resorts
what we did
the challenge
Grand Yazıcı Hotels & Resorts is one of Marmaris’s long-established holiday brands. Before the season, the brand needed strong, memorable visibility in the city.
our approach
We developed a campaign idea centred on family, the sea and a sense of freedom. The visual language — carrying the freshness of turquoise and the joy of holiday — was built with a simple, strong message legible from afar in out-of-home media. From billboards to street panels, we made the brand visible all around the city.
the result
The holiday decision was made while still in the city.
