Zieno
Great offices have one thing in common.
Zieno’s foundations were laid in 1976 with Hamle Office Furniture. Fifty years of manufacturing now meet in a single sentence: great offices have one thing in common. We built the logo and colour system from scratch, positioned the brand and wrote its slogan, then carried the identity from office walls to the showroom sign, and from three-language campaigns to social media.
Great offices
Since 1976.have one thing in common.
Disciplined production. Professional comfort.
Office furniture usually speaks about either discipline or comfort. Zieno’s strength is having both under one roof, since 1976. We redefined the sector’s language of trust with a slogan that doesn’t list products: it names what good offices share.
- 01Slogan
Great offices have one thing in common
- 02Character
Disciplined comfort
- 03Voice
Calm, systematic, reassuring
One calm, one root, one warmth.
Inspired by the nature of the furniture sector, the balance is simple and timeless. Blue stands for productive, balanced workplaces; espresso for stability and solid foundations; cream softens them both.
One language at every touchpoint.
A clear, modern typographic character and a language that is strong but simple, at every scale.
1976
- It begins at a workbench.In 1976, Hamle Office Furniture was founded under the leadership of Hulusi Yaren. Its understanding of quality and craftsmanship became the foundation of everything that followed.
- The workshop grows.Hamle set the direction of the sector with high-quality office furniture and expanded its production base over time.
- The chair becomes a promise.Executive, work and guest seating: new series brought ergonomics, aesthetics and function together.
- 4,000 m² of discipline.A modern production facility in Istanbul, advanced machinery and environmentally friendly materials.
- A desk for every institution.Design and production processes managed professionally, with office solutions specific to each corporate client.
- And a new name on the facade.Fifty years of Hamle now carry a new identity. We drew it to look like what it is: disciplined production, professional comfort.
Today’s roots, in these pages.
A catalogue from Hamle’s early years, from the brand’s own archive: leather chairs, wooden desks and technical drawings. Drag a page or tap to turn it.
The same point, dozens of ways to sit.
Executive, work and guest seating under one identity. Choose a model.
Aristo
We don’t sell the chair. We show the sitting.
On social media the chair is only the beginning: the cutting table, the stitching, the dispatch van and the first coffee of the day. Campaigns such as “Konforu Erteleme” and “A good office day starts with a good seat” follow the same calm voice.
- 01Feed
Products and details
- 02Production
From inside the factory
- 03Campaigns
In three languages
A calm feed in a loud sector.
Light, material and a chair. The rest stays silent.
Comfort, in motion.
Campaign films, and a walk through the factory where it all gets made.
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CampaignThe red chair
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CampaignThe leather sofa
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ProductionFrom cut to dispatch
The same sentence, in three languages.
The manufacturer’s voice had to travel for export too. Switch the language: the room stays the same, and so does the idea.
“A brand that fits what makes an office good into one sentence.”
