frequently asked questions

mentorXL is an Istanbul-based creative growth agency that unites strategy, creative, media and technology into one system that makes marketing work.

Instead of selling separate services, we build six integrated systems — Campaign, Ads Performance, Brand & Creative, Growth Media, Digital Product and Visual Production — and run every project through our 4S Method.

#what-is-mentorxl

Our office is in Esenyurt, Istanbul, Türkiye. We work with brands in Türkiye and internationally, across Europe and the Middle East. You can find the full address and a map link on our contact page.

#where-are-you-based

From ambitious startups to established market leaders. We have built and grown 33 brands across 17 sectors — including real estate, fashion, food, logistics, finance, retail and technology. Clients include Sinpaş, Cargo X, Magniflex, Türkşeker, 7camicie and Özdilek Holding. See them on our case studies page.

#who-do-you-work-with

Yes. We are based in Istanbul and work with brands across Europe and the Middle East. Our team works in English and Turkish, and we have delivered multilingual work such as a six-language website for 7camicie.

#international-clients

We are built around systems, not services. A classic agency delivers separate outputs — an ad, a film, a website. We connect them: strategy, creative, media and technology are designed to work together, every idea is tested before the budget grows, and the result is a structure that keeps working after the campaign ends.

#what-makes-you-different

Our work is organised into six systems:

• Campaign — integrated, TV & broadcast, outdoor & print, digital, launch and brand campaigns.
• Ads Performance — static ads testing, performance ad production, conversion messaging, creative testing and paid advertising.
• Brand & Creative — brand identity systems, creative direction, UX/UI, packaging and motion design.
• Growth Media — media strategy, paid media, media planning, data & analytics and attribution.
• Digital Product — web design & development and platform development.
• Visual Production — product visualisation, AI production, production & post-production, motion graphics and animation.

#what-services

Absolutely. Many partnerships start with one campaign, a website or a brand identity. We still apply the 4S Method to it, so the work is ready to scale when you are.

#single-project

Yes. Our web design & development team designs and builds websites that look like the brand and work like a sales system — on Shopify and on custom platforms. For larger needs such as customer portals, booking systems and web apps, see platform development.

#websites-shopify

Yes. We handle the full production chain — concept, pre-production, shoot, edit, colour, sound and delivery — for commercials, brand films, social content and photography. Examples include Sinpaş’s 50th-anniversary history and manifesto films and the Sinpaş Kızılbük campaign film.

#film-production

Yes — as a production engine, never as a replacement for creative direction. We use generative AI to produce images, video, voice and variations quickly, guided by brand rules and human taste. Read more on our AI production page.

#ai-production

Yes. We run social media for brands such as Sinpaş YTS, Armine, Magniflex and Antalya Doğal Çiftlik — from content strategy and shoots to day-to-day management — so that the brand’s visual language stays consistent every day.

#social-media

The 4S Method is mentorXL’s four-stage structure for every project: Strategy, Story, Structure and Sales.

• Strategy defines the value — why someone should choose you.
• Story frames the message people remember.
• Structure organises communication across channels.
• Sales turns attention into revenue.

Read the full method on the 4S Method page.

#what-is-4s

Because a beautiful execution of the wrong message still fails. Strategy answers one question first — why should someone choose this product? — and every creative, media and technology decision follows from that answer.

#why-strategy-first

Start with the 2-minute growth potential analysis on our contact page. We review your answers and get back to you within one business day with our first thoughts. From there we hold a discovery call, prepare a proposal and agree the scope and timeline.

#how-to-start

Most projects kick off within one to two weeks after the proposal is approved. Urgent launches can move faster — tell us your deadline in the brief.

#how-fast-start

We reply within 24 hours on working days. Our working hours are Monday to Friday, 09:00–18:00 (GMT+3). You can also reach us at hi@mentorxl.com, by phone or on WhatsApp.

#response-time

It depends on the scope. A single identity project, a website and an always-on growth system are priced very differently. After the growth analysis and a discovery call we send a clear proposal with scope, deliverables, timeline and cost — no surprises later.

#pricing

Yes. Everything you share stays with our team, and we are happy to sign an NDA before the discovery call.

#confidentiality

Turkish and English. Our website, communication and deliverables are available in both, and we have experience producing multilingual work for international brands.

#languages

We change one variable at a time and let the data choose. For video we keep the body of the ad fixed and test at least three different openings (A/B/C) with the same audience and budget; for static ads we test five to ten promises using proven templates. The winner gets the budget and new variations. See our creative testing framework.

#how-do-you-test

It is the share of people who watched the first three seconds of a video out of everyone who saw it. Three-second views ÷ impressions × 100. Below 20% is weak, 20–30% average, 30–40% strong and 40%+ a winning hook. Read our guide to thumb-stopping engineering.

#what-is-hook-rate

Because it is the fastest and cheapest way to find the message that sells. A static ad can be produced in minutes, so many promises can be tested quickly. The winning headline, layout and CTA then become the brief for video, which makes production data-driven and reduces waste. More in our static ads guide.

#why-static-first

Meta (Facebook and Instagram), Google, TikTok, YouTube and LinkedIn, as well as programmatic, TV and out-of-home media planned within the same system. See paid advertising and paid media.

#which-platforms

Attention, interest and conversion — in that order. We look at stop rate and retention for creative, click-through and cost metrics for media, and sales or leads for the business, connected in one dashboard through our data & analytics and attribution work.

#how-measure

Yes. Naming is often where we start. We named B&More and Code RH, then built their identities from scratch. A strong name carries the brand’s position before any visual does.

#naming

An identity system is a set of rules that makes a brand feel the same everywhere — not just a logo. It defines the logo, colour, typography, pattern and tone, and how they work on every touchpoint: from a business card to a branch façade or a fleet of trucks, as we did for Cargo X. More on brand identity systems.

#identity-system

A multidisciplinary team of strategists, art directors, designers, motion designers, social media and digital marketing specialists, led by co-founders Taha Yasin Toraman and Büşra Toraman. Meet everyone on our team page.

#who-is-the-team

We are always happy to meet talented people. Send your portfolio and a short note to hi@mentorxl.com.

#careers