Sinpaş YTS
On the road to a home and a car of one’s own, the most sincere voices of trust.
Sinpaş Yapı Tasarruf Sandığı brings the long-standing assurance of Sinpaş together with a savings-based financing model for homes and cars. At mentorXL we produce the brand’s social media imagery and video, its testimonial films and its entire production. We built a language that tells finance through people’s stories before it speaks in numbers.
In finance, the strongest argument is a story that has been lived.
Savings-based financing asks people to plan their dream of a home or a car for years ahead. In a category this personal, promises are not enough; what persuades is seeing people who have already walked the same road.
We placed real customers at the centre of the communication and built every piece of content, from a single post to a testimonial film, around clarity, warmth and the quiet confidence of a brand backed by Sinpaş.
- 01Content
Social media imagery and video
- 02Testimonials
The stories of real savers
- 03Production
Every stage from shoot to final cut
Behind every draw, a family with a name.
For the “Winning Savers” series we visit the families who reached their homes with YTS and let them tell it in their own words: how they heard about it, the day their draw came up and the moment the key was in their hands.
No script, no actors; just honest light, an unhurried edit and subtitles that keep every word accessible.
Winning Savers.
A young family, a draw that came up in the fourth month and a new home five months later: one of the stories we filmed for the series, told entirely in their own voice.
A feed that makes finance feel close.
We produce YTS’s social media imagery and video with one aim: to make a complex financial model feel simple, warm and within reach. Plans become clear visuals, draws become moments of shared excitement and every new branch becomes a step closer to home.
The brand’s magenta signature, its familiar faces and a consistent typographic voice carry every post, so the feed reads as one confident, recognisable brand.
Every post, one step closer.
Campaign visuals, draw announcements, savings insights and stories of home: a curated selection from the content we produce for YTS.
- Social media design
- Video & motion
- Campaign visuals
- Draw communication
Finance, in motion.
Vertical stories designed and animated for Instagram: the monthly economy bulletin, a growing branch network and the plan that fits you. Tap the sound icon to listen.
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BulletinThe monthly economy bulletin
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GrowthNew branches across Türkiye
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PlanningThe best plan is the one that fits you
Content that turns curiosity into a first conversation.
Every piece we produce has a clear role on the path to a decision: testimonials build trust, plan visuals answer the first questions, draw content keeps the excitement alive and branch announcements bring the brand to the doorstep.
Together they form a continuous system that guides people from a first glance at the feed to the moment they sit down to plan their own home or car.
- 01Trust
Testimonial films with real savers
- 02Clarity
Plans and models explained visually
- 03Momentum
Draws, branches and seasonal campaigns
“A brand where experience speaks before advertising does.”
