Moi Scarf
“Moi” means “hello” in Finnish. We said hello to women of every style.
sector
Fashion / Scarves & Shawls
what we did
the challenge
With Moi Scarf, we started from a blank page and managed the brand’s entire journey end to end.
our approach
The first step was the name. “Moi” means “hello” in Finnish: short, warm and sincere. It captured, in one word, the idea of greeting not a single type of woman, but women of every style, every age and every look.
In the identity, we paired a geometric symbol evoking the weave of fabric with a strong red. We then built the website and produced the shoots that shape the brand’s visual world.
the result
A brand that began with a name and grew with a greeting.
