Moi Scarf
It began with a word. A hello, to women of every style.
There was no name, no logo, no store when we began. We built Moi Scarf from a blank page: the name, the identity, the names of its products, the campaign shoot, the website, its social media accounts and marketplace stores. Then came its AI visual world and a line of its own, from care products to accessories. From A to Z, one signature.
Moi
- Before the logo, before the store, there was a word.
- Moi. In Finnish, it simply means “hello”.
- Short and warm: a hello to women of every style and age.
- And so a word became a brand.
A symbol woven from the fabric itself.
The mark takes its form from the weave of fabric, with strips crossing one another in a confident geometry. Paired with a deep red, it works everywhere from a satin label to a gift box.
- 01Name
A one-word greeting
- 02Symbol
The weave of fabric
- 03Colour
A confident red
A red that greets you.
Warm ivory lets the patterns speak, while deep red signs every touchpoint.
Every scarf deserves a name of its own.
A code on a label tells you nothing. So each pattern received a French name, a small poem you can say out loud. Hover over a name, or tap it, and meet what it carries.
A red room, a blue vase, and silk in the air.
We wanted the brand’s first image to be unforgettable. So we built a single stage in the brand’s own red and let the patterns do the talking: scarves caught in flight, vases that echo the prints, women who look straight ahead.
Your choices reflect you.
A selection from the studio.
The same scarf, a whole new world.
Long before AI reached today’s level, we were building realistic scenes around our best-selling products. The scarf is real; its pattern, drape and colour stay true. Only the world around it changes: a Moroccan courtyard, a sunlit terrace, a sky of drifting clouds. Drag the image and see.
Places that never existed.
Every location here was generated around a real product of ours.
A store as elegant as what it sells.
We designed and built the brand’s website, with collections arranged the way women actually choose: by fabric, by pattern, by mood. Then we opened its marketplace stores, so that the same language greets customers wherever they meet Moi.
- 01Website
Design and build
- 02Collections
By fabric and pattern
- 03Marketplaces
Store launches
Every collection, one hello away.
Scroll and walk through the store, from the collections to the brand’s story.
- Fabric collections
- Pattern pages
- Brand story
- Mobile first
From the first post, a language of its own.
We launched the brand’s social media accounts and established their visual language: calm pages that let the patterns breathe, collection stories and short films.
A feed like a lookbook.
Every post carries the same care as the campaign, so the feed reads like the pages of a single book.
- Account launch
- Visual language
- Collection stories
- Short films
Elegance, in motion.
Campaign film, collection stories and the unboxing moment. Tap to turn on the sound.
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CampaignTimeless elegance
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CollectionÉclosion
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UnboxingThe red box
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CollectionA blue flower
A scarf is looked after, too.
The brand’s world grew beyond scarves. We developed a care line for scarves, a shampoo and a shaping spray, then designed their labels and visualisations. We also drew a family of accessory scarves tied to the same weave.
- 01Care line
Shampoo and spray
- 02Packaging
Labels and visuals
- 03Accessories
The scarf family
A pattern for every mood.
From the brand’s weave to florals and dots, the scarf family keeps moving. Keep scrolling and watch it flow.
“A brand that began with a name and grew with a greeting.”
