Elsa Crystal

Elsa Crystal’s collections come from the lands where the art of crystal was born: superior craft, refined cuts and timeless forms, many of them produced in limited numbers. The material needed no introduction. The question was how a centuries-old craft should speak at today’s table.

Our answer was a brand that would never treat crystal as an object on a shelf, but as a part of life: a character that could sit as naturally in a magazine as on a Bosphorus table. We took on every touchpoint so that this character would stay the same everywhere.

The logo holds two voices together. ELSA, set in League Spartan, carries the brand’s confident, contemporary stance; Crystal, written in the flowing Italianno, carries the trace of the hand that shapes each piece.

The colours came from the material itself: the depth of burgundy, the powder pink that crystal throws when it breaks the light, and the warmth of dusty rose. With rules for use on every ground, this system became the brand’s guidelines, and later, the starting point of a store.

The palette we built did not stay on paper. Elsa Crystal’s first store opened in Kandilli, Istanbul, in a historic Bosphorus building dating from the late 1970s, following that same colour direction.

The powder pink facade, the burgundy shelves and the light running along them make the store feel like the identity you can walk into. Every crystal piece stands on the colour that was chosen to make it shine.

We introduced the Kandilli store with a call: “You are invited to the sparkle of crystal.” The launch was hosted by Aslıhan Doğan Turan, and from the invitations to the wall of flowers, we built every detail in the brand’s colours.

The guest list spoke to the audience Elsa Crystal addresses: well-known names, the press and lovers of a beautiful table. That relationship with celebrities has since become a lasting part of the brand’s communication.

We designed elsacrystal.com as the digital form of walking through the store: wide images, unhurried pages and collections that tell a story before they show a price. From Şehver to Bubble, crystal to Český Porcelán Dubí porcelain, every world finds its own space.

We also produce the brand’s photo and video shoots. We do not photograph the products one by one; we set a scene around them: a table set against an old garden wall, a napkin folded into a teacup, a jug and the shadow it throws.

The same care carries over to film, where the shelf lights of Kandilli and the movement of a hand become the brand’s rhythm.

We run Elsa Crystal’s advertising campaigns with the same elegance as its table settings. The Şehver carousel tells the story of a vase that takes a year to make; the magazine pages and the product catalogue carry the same voice into print.

We manage Elsa Crystal’s social media: seasons, collections, store days and imagined worlds in which a crystal fish swims the Bosphorus. The feed is where everything comes together, keeping the brand close to its followers between visits to Kandilli and Beymen.