Elsa Crystal
Bringing Bohemia’s handmade light to today’s table.
Home & Living / Handmade Crystal
the challenge
For centuries, Bohemia has been home to one of the world’s most treasured crystal traditions. As a brand offering handmade pieces from this craft, Elsa Crystal needed to tell elegance and craftsmanship together.
our approach
In the identity, we brought a modern typeface together with the graceful flow of handwriting: one represents the brand’s contemporary stance, the other the handmade trace of the craft. For colour, we drew on burgundy and pink — a palette that captures the warm reflections of crystal refracting light and the romantic atmosphere of the table.
Carrying this language to the website and social media, we positioned the product not as an object, but as part of a scene of life.
The light of crystal, in every frame of the brand.
