Sinpaş 50th Anniversary
Fifty years of work that no single year could hold, told as one story.
For a brand with half a century behind it, an anniversary has to mean more than looking back: it should connect to today and make a promise for the future. We managed the entire campaign for Sinpaş Holding’s 50th year, end to end.
One idea for fifty years: under the same wing.
Sinpaş’s logo carries a dove. We built the anniversary around it: fifty years of homes, families and people gathered under the same wing.
From the key visual to the films, from the brand song to a competition for children, every piece of the campaign grew out of that single idea and was run by one team from start to finish.
Work too great for fifty years, in a single narrative.
In the history film, we brought together work too great to fit into fifty years in a single narrative. In the manifesto film, we shaped the brand’s present and its vision for the future in a strong, emotional language.
A story that lives on in people’s voices.
The most distinctive part of the campaign was a song and music video composed exclusively for the brand: we turned Sinpaş’s story into a melody that lives on in people’s voices and memories.
The next fifty years, imagined by children.
While the campaign was running, we launched a design competition for primary and middle school children, exclusive to Sinpaş’s 50th year. The brief was simple: collect waste materials, design, and turn them into the home of your dreams.
Children entered with drawings or models; the winners in each category were awarded and their work was shared with everyone.
Let your imagination run free!
- 01Campaign microsite
We designed a site just for the competition: the rules, the jury and the application in one place.
- 02Social media
We announced the call on social media in a voice made for children and their families.
- 03Three steps to enter
We kept the entry simple enough for a child to follow: design, photograph, tell.
“Not an anniversary, but the moment a brand wrote its own song.”
