Queen&Jack
One is used to winning. The other is in love with the art of it.
Some brands begin with a product. Queen&Jack begins with a story: two players in the same universe, a rivalry full of risk and ambition, and a single defeat that is not really a defeat. We wrote that story into an identity. From the symbol built on a deck of cards to the stationery that behaves like a playing card, we designed a system that can grow into a whole universe, and then brought that universe to life.
Jack is used to winning. Queen is in love with the art of it.
Queen and Jack are two people from the same world, bound to a legacy from the past and to a tradition inspired by nature.
Many consider Jack the master of winning, and he has lost only once: to Queen. Yet it was not a defeat, but a surrender. The risk and ambition in that opposition give them their strength, turning them into the two great players of their universe.
- 01Jack
Used to winning
- 02Queen
In love with the art of winning
- 03The game
Risk, ambition and surrender
Turn the card, meet the other player.
Two sides of the same card.
A whole deck of cards, in a single frame.
The symbol brings the heart and Q of Queen together with the club and J of Jack, each turned on its side so that the frame reads like a hand of cards laid on the table. Beneath it, a confident wordmark holds the name, and “universe” is written by hand: a reminder that this identity was never meant to stop at one product.
- 01Symbol
Heart, club, Q and J in one frame
- 02Name
A confident wordmark
- 03Universe
A handwritten signature
Two colours, one table. No room for grey.
Black and white carry the identity; green is the felt of the table. The rule is clear: black logo on light grounds, white on dark, and never grey. Select a tone to see the brand on its ground.
Inter
The clear, modern voice of the identity, in medium and bold weights. Alongside it, the Satturday script brings the same handwritten character as “universe”. Type below and play your own hand.
Turkish-specific characters
Even the letterhead is a playing card.
Look at the corners: J and club at the top, Q and heart at the bottom. Every sheet behaves like a playing card, with its two players facing each other across the page.
The same thinking runs through the system: a pattern scattered like cards thrown on a table, tissue paper in hearts and clubs, and tone-on-tone business cards that reveal themselves only when they catch the light.
- 01Pattern
Cards thrown on the table
- 02Stationery
Letterhead, folder and business card
- 03Rules
Grounds, sizes and clear space
The system, card by card.
One symbol, one rule, every surface.
Not a logo, a universe you can walk into.
The identity moves onto bags, boxes, clothing and objects, and each of them belongs to the same place: a table of green felt, a world of low light and high stakes.
Nothing here shouts. Every piece simply knows its move.
- 01Table
Green felt, a single beam of light
- 02Objects
From bag to cufflink
- 03Tone
Low light, high stakes
Every object, a move in the game.
From the bag to the cufflink, one table.
“Two colours, limitless character.”
