Türkşeker
A legacy of more than a century, and now a typeface of its own.
Public Sector / Food & Agriculture
the challenge
With roots reaching back to Türkiye’s first sugar factory in 1926, Türkşeker is a heritage institution bridging agriculture, industry and a nation’s table. Renewing a legacy of this scale meant carrying it into today without erasing it.
our approach
Through a comprehensive corporate identity project, we simplified and strengthened the brand’s symbol: a circular form carrying the idea of sugar beet and abundance became a modern signature in a trustworthy shade of green.
The most distinctive part of the work was a new, original typeface designed exclusively for Türkşeker. Used across all internal and external correspondence, it carries the brand’s voice in the same tone in every document.
A century-old brand now has its own handwriting.
