B&More
Since 1984. The B comes from the strength of Baykar, the MORE from always aiming higher.
Some brands need a new look; this one needed a new beginning. After almost half a century in textile, growing from generation to generation, it was time for a change that captured the spirit of the age. We turned that moment into a name, a logo and a complete identity system: a brand that carries the strength of its past in a single letter, and its ambition in a single word.
It began in 1984. It still wants more.
The brand’s journey began in 1984. It grew and gained strength from generation to generation. After almost half a century, the time had come for something new: a modern, energetic change that captured the spirit of the age.
The name says it all. The “B” comes from the strength of Baykar; the “MORE” from always aiming for more.
- 01B
The strength of Baykar
- 02&
What ties the past to the future
- 03MORE
Always aiming higher
Turn it over: forty years on one card.
One needle, then thousands of threads.
The O in MORE never quite closes.
Look closely at the logo. The O is an open ring, a form that leaves room for what comes next. That single gap is the idea of the brand drawn in one stroke: there is always more.
The confident B& sits above, with the strength of the heritage behind it. Stacked or horizontal, the logo holds its proportions, its grounds and its rules, so that it stays recognisable wherever it goes.
- 01The open O
Room for what comes next
- 02Two forms
Stacked and horizontal
- 03Rules
Proportion, ground and type
The trust of navy, the energy of five colours.
Reflex Blue carries the logo; five corporate colours carry the energy. The logo works in white on every one of them. Select a tone to see the brand on its ground.
A pattern that feels cut from fabric.
The corporate pattern is built from angular facets that recall the pattern pieces of a garment. It lives in two moods: tone-on-tone navy for the corporate voice, and all the colours together for the energy.
From there it spreads through the system, from letterheads and envelopes to notebooks, tags and paper bags, with Gilroy as the family that speaks for them all.
- 01Pattern
Navy and full colour
- 02Type
The Gilroy family
- 03Applications
Print, promotional and retail
The system, piece by piece.
One logo, one pattern, one voice: the identity across every surface.
A strong identity shows itself off the page.
A window on an Istanbul street at blue hour, a label on a folded stack of cotton, a tag that catches the morning light. The B&More language keeps its character at every size, on every material.
The navy brings the calm, the colours bring the energy, and the open O signs them all.
- 01Fabric
Palette colours on cotton
- 02Retail
Tags, boxes and bags
- 03Street
Window and sign
The same character, wherever it goes.
From cotton to the street, one visual language.
“The new face of half a century of know-how, speaking today’s language.”
