Punkyfish
The rebellious spirit of London’s streets, on screen in its own language.
sector
Fashion / Street Culture
what we did
the challenge
Punkyfish is one of the established, distinctive brands of London street culture. A website for a brand like this could never fit into a standard e-commerce template.
our approach
We designed the site by interpreting the brand in its own language: neon pink, graffiti typography, the hard contrast of black and white and the ironic humour of punk. We struck a balance that carries a rebellious aesthetic into digital without making shopping harder.
the result
A brand that breaks the rules, a site that works by them.
