Ideas that build systems.
Notes on strategy, creativity, media and technology from the mentorXL team — how brands grow when every part works as one system.
The job of an ad is to buy the fourth second. A complete guide to thumb-stopping engineering: scroll psychology, the four stopping elements, thumb-stop rate benchmarks, the A/B/C test system and publishing standards.
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Before you spend on video, find out which message sells. Why static ads are the fastest test in performance marketing, the six...
Most ads don’t fail because the idea is weak — they fail in the first three seconds. A practical guide to hook...
One idea. Every channel. Perfectly aligned. At mentor XL we design integrated campaigns where strategy, creativity and media operate as one system....
