Pınar Şekerci

Social Media Expert

Keeps brands alive in the feed every day — with content plans, community care and a sharp eye for what stops the scroll.

roleSocial Media Expert · mentorXL
based inIstanbul, Türkiye

about

Pınar Şekerci is a social media expert at mentorXL. She plans and runs brands’ social media — content calendars, captions, publishing, community management and reporting — so the brand’s voice stays consistent every single day.

She follows platform trends closely and translates them into content that fits the brand rather than chasing every format. Working with designers and motion designers, she makes sure each post has a hook, a clear message and a reason to engage.

what i do

Content strategy — monthly content plans built around the brand’s goals and voice.
Copywriting — captions and on-screen text with a hook in the first line.
Community management — answering, moderating and building relationships with followers.
Trend tracking — turning platform trends into on-brand ideas.
Reporting — measuring reach, engagement and growth, and improving the next plan.

how i work

Hook in the first lineIf the first line doesn’t stop the scroll, nothing else matters.
Consistency builds brandsShowing up every day in the same voice beats one viral post.
Trends with judgementOnly the trends that fit the brand make it into the plan.
Listen, then postThe comments are research, not noise.