Enes Yıldız

Digital Marketing Specialist

Runs the numbers behind the creative — paid campaigns, tests and the data that decides what scales.

roleDigital Marketing Specialist · mentorXL
based inIstanbul, Türkiye

about

Enes Yıldız is mentorXL’s digital marketing specialist. He plans, launches and optimises paid campaigns and makes sure every budget step is backed by data.

He works closely with the creative team on testing: setting up A/B/C tests, reading hook rates, click-through and cost metrics, and moving the budget to what actually works. His dashboards turn campaign data into decisions the whole team — and the client — can understand.

what i do

Paid campaigns — planning, launching and optimising campaigns across Meta, Google, TikTok and more.
Creative testing — setting up A/B/C tests and reading which hook and message wins.
Performance analysis — tracking stop rate, CTR, CPC, ROAS and conversions.
Reporting — building dashboards that turn data into clear decisions.
Budget optimisation — moving spend to the winners and scaling what works.

how i work

Data decidesOpinions start the test; results end the debate.
One variable at a timeClean tests give clear answers.
Read the whole funnelHook, retention, offer and landing page are read together.
Scale the winnerBudget follows proof, not hope.