Helal Barter
Trust in trade, given a digital home.
Helal Barter is a closed, contract-based barter pool where companies trade their products, services and spare capacity instead of cash. We designed helalbarter.com.tr as a platform that makes a complex system clear on the first visit: the journey of a barter cheque, a mixed payment calculator, a showcase of offers and requests, and an accounting guide.
Barter earns trust once it is understood.
For most companies barter is still a blurry idea: what is a cheque, how does the balance work, where does it go in the books? We built the site on the answers. A navy and cyan financial language, a corporate calm and an interactive story that shows every step, so visitors understand the system before they ever become members.
- 01Voice
Calm, transparent, corporate
- 02Colour
Navy, cyan, cheque gold
- 03Goal
Trust before the first call
Value moves instead of cash.
One pool, twelve sectors: how a trade is matched through the operations centre, in a short motion story.
A page for every question.
The homepage sparks curiosity, How It Works explains the seven steps, the Showcase shows what is offered and wanted in the pool, and the Accounting Guide explains how a barter cheque is recorded.
A site that shows instead of tells.
A barter cheque that fills step by step as you scroll, a mixed payment calculator that splits an invoice into cheque and cash, offers and requests filtered by sector, and a single call to start. We turned a complex financial model into something visitors can try with their own numbers.
- 01Cheque
Four steps that fill as you scroll
- 02Calculator
Cheque and cash, side by side
- 03Showcase
Offers and requests by sector
The same clarity, in your pocket.
Every interactive component was redesigned for the phone screen.
Keep your cash. Keep trading.
A navy ground, cyan accents and a live pool simulation: trust and movement on the very first screen.
- Information architecture
- Interface design
- Interactive tools
- Mobile first
- Request forms
- Shopify
“A site that makes a complex model clear on the first visit.”
